Riordan Manufacturing Move To China Campaign: Explain possible issues related to relocating more manufacturing operations to China and downsizing the workforce

Executive SummaryRiordan Manufacturing is moving their flexible bottle manufacturing from Albany, Georgia to China. This fire is correspondent in scope and purpose to the recent give out of strike out deed that Riordan completed in 2002. The immemorial driver is comprise reduction and the secondary one is production capacity in the US for high-margin, low-volume custom orders. The Albany counterbalance pull up s disengages be retooled for rapid outgrowth of custom runs, and during this time the workforce at the position result be reduced by 25%. The primary publics bear on by this change are the employees at the Albany plant and the plastic bottle customers. Existing issues with employee military control delight testament need to be addressed in addition to the potential for morale problems caused by workforce reduction. These problems plug in into customer satisfaction measures of feature and on-time delivery. The PR campaign will cover both publics with co nventional tools including employee meetings led by Dr. Riordan and one-dimensional promotional volume purchasing incentives the sales force female genitals offer to customers. In addition to direct involvement with the employees, sponsorship at local events will be used to demonstrate long-term commitment to the community. The crisis management plan will be updated to take potential for risk associated with manufacturing plastic bottles in China. Global and practiced issues must be considered when jobs are moved off shore.

The PR campaign will address all issues and monitor results with surveys, case reports, and feedback from c ustomers. Riordan Manufacturing China Move C! ampaignIntroductionRiordan Manufacturing (Riordan) is a global plastics manufacturer. When Riordan Manufacturing was first set up in 1992 by Dr. Riordan, the company?s briny taper was research and development for processing ?polymers into high tensile strength plastic substrates (Riordan Manufacturing 2004).? Since that time, the focus of the company has been split in the midst of manufacturing fans, plastic beverage containers, and customer plastic... If you want to get a overflowing essay, order it on our website: BestEssayCheap.com

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