Family Recipe Essay

When I was younger, I remember walking into my grandmother’s house every Thursday night smelling the freshly-baked homemade lasagna she always made. The recipe she would follow has been passed down from many generations in our family. It is one of my favorite meals to make, and it can be done in approximately an hour and thirty minutes. The key to making my family’s homemade lasagna can be summed up in three simple steps: selecting top-quality ingredients, preparing them, and baking the lasagna correctly. The first step in cooking my family’s homemade lasagna is to select top-quality ingredients. There are many different requirements for this dish, and getting the cheap brand of any of the ingredients does not allow for the full potential of the meal. You need to have one 16 oz. package of Barilla lasagna noodles, two pounds of the store’s fresh ground beef, one 24 oz. can of Prego Traditional tomato sauce, half a teaspoon of salt, two 16 oz. bags of Kraft mozzarella cheese, and one 16 oz. cup of Sargento ricotta cheese. After purchasing these ingredients, the ground beef, mozzarella cheese, and ricotta cheese need to be placed in the refrigerator until consumption. The second step in cooking my family’s homemade lasagna is to prepare it. Lasagna has many different ingredients that have to be cooked and mixed together at separate times. First, you need to preheat the oven to 375 degrees Fahrenheit or 190 degrees Celsius. Boil two and one half quarts of water in a 5 quart pot of lightly-salted water on medium high, add the noodles and cook them for approximately eight to ten minutes or until soft. Drain the noodles and put them to the side. Next, put the two pounds of beef in a skillet and cook on medium high heat until all of the meat is evenly brown. Once the beef is fully cooked, drain the grease and rinse the meat with warm hot water. After you have drained and rinsed the beef, put it back into skillet and add one 24 oz. can of Prego Traditional tomato sauce. Stir until the meat and sauce are mixed evenly, keeping the temperature on low or simmer. As soon as you have cooked the lasagna noodles, beef, and mixed the tomato sauce and meat, you must combine all of the ingredients to bake it properly. For this process, you will need to use a three quart rectangular pan. First, place four lasagna noodles side by side down in the pan. Second, you need to add half of the meat and sauce to that layer and spread it evenly across the pan. Third, use a spoon and spread a thin layer of ricotta cheese across the meat and sauce. Once that is done, the fourth thing you do is add a moiety of the shredded mozzarella cheese to fully cover the layer until you see nothing underneath. After those steps are done, you must repeat this step again using the rest of the ingredients. The third step in cooking my family’s homemade lasagna is to bake it the correct way. The oven needs to have been preheating on 375 degrees Fahrenheit while you are preparing the dish. Once you have the pan ready to put in the oven, take a big piece of aluminum foil and cover the top. Place in oven for twenty five to thirty minutes depending on the cheese. When the cheese melts and turns slightly brown, take the pan out of the oven and remove the aluminum foil. Place the pan back into oven for five to eight minutes. After the typical five to eight minutes is up, remove the pan and let it stand for ten minutes before cutting. When the ten minutes is up, you can cut and serve up to ten people with this dish. When you finish eating the portions that you please, be sure to cover the pan up with aluminum foil and place it in the refrigerator. Preparing my family’s homemade lasagna recipe is not a difficult task, but it is very time consuming. Many people try to rush and throw everything together to have a meal in a timely manner, but the key to success is patience. You must have the patience to cook and put together the dish before baking it. The key to creating my family recipe is to select top-quality ingredients, prepare them, and bake them correctly. By following these directions, your homemade lasagna meal will be a great success for you and whomever. (760).

The Relevance of Loyalty in “Julius Caesar”

The Relevance of Loyalty in Julius Caesar In the Shakespearean play Julius Caesar, loyalty is relevant to each person. In the eyes of Marc Antony, Marcus Brutus, and Cassius, the term â€Å"loyalty† means something entirely different to each man. In a sense, each of the three characters is only loyal to what he thinks is good and right but in some cases, his morals also fluctuate with his desires. Marc Antony plays the specific role of a son-like figure to Caesar.He takes no part in the conspiracy which eventually leads to the demise of Caesar although when Caesar does die, Antony baits Marcus Brutus with flattery to ensure his relative favor with Caesar’s murderers. Nonetheless, Marc Antony is loyal to Caesar as well as the memory of Caesar. He uses his â€Å"favor† with Brutus and the conspirators to gain permission to speak at Caesar’s burial ceremony, subtly inciting rebellion in the citizens of Rome. As previously stated, Antony is loyal to Caesar in life as well as in death.Marcus Brutus’ loyalties, on the other hand, lie with Rome. As one of Caesar’s most trusted friends, Brutus respects and admires Caesar but when decisions concern the entire Roman Empire, Brutus weighs Rome more important than his friend. Because of this loyalty to Rome, Brutus is swayed by one of the conspirators and becomes a conspirator himself. He doesn’t side with Caesar’s enemies because of envy or jealousy but because he believes it is the right thing to do in Rome’s best interest.During the play, Brutus is in constant war with himself, wondering if what he did was the right thing. His loyalty to Rome and his friendship with Caesar battle with each other throughout the piece. Cassius, however, is consumed with a lust for power and Caesar is obviously in his way. It seems he plots to kill Caesar for his own personal gain. Cassius uses Brutus as a â€Å"puppet†, thinking Brutus will do whatever he requests. He i s abruptly proven wrong when Brutus confronts Cassius of his crooked demands.Cassius is enraged but is placated soon after. He is loyal only to himself, using the excuse of preserving democracy to rationalize his actions. Marc Antony was loyal to Caesar, Marcus Brutus was loyal to Rome, and Cassius was loyal to himself. Three men fought for three different causes, two noble and one ignoble. Though Brutus and Cassius both wanted Caesar’s death, they wanted it for two very different reasons. In Julius Caesar, loyalty is consistent with men’s beliefs. Each man made his choices based on the foundation of his loyalties.

Adn vs. Bsn

Mehul Sanghavi Grand Canyon University NUR 430V-(237) Dana Martyn, RN, MSN May 5, 2013 INTRODUCTION Nursing comprises the largest health care workforce in the United States. According to the Health Resources and Services Administration survey, there are more than 3 million registered nurses (RN) nationwide. The survey also shows that 50. 0% of the workforce holds a baccalaureate (BSN) or graduate degree while 36. 1% earned an associate degree (ADN) and 13. % a diploma in nursing (AACN, 2013). There are multiple pathways available for one to become a nurse. Today, the ADN and BSN degrees are the most common pathway selected by future nurses. This paper’s primary focus will be to comprehend the competency differences of a nurse with an Associate’s degree in Nursing (ADN) vs. Bachelor of Science degree in Nursing (BSN). ADN OVERVIEW The Associates degree of nursing was developed during the World War II around the 1950s to aid in the nursing shortage. Mildred Montage, is credited with the creation of the ADN program (Clainberg, M. (2013). It was in her doctoral dissertation, Dr. Montag who studied at Adelphi University proposed educating a technical nurse for two years to assist the professional nurse, whom she envisioned as having a baccalaureate degree (Clainberg, M. (2013). The ADN program provides core nursing curriculum with emphasizes on clinical skills. The ADN program, with its limited credit hours vs. BSN focused only the basics of leadership and management in terms of ancillary staff supervision. The ADN programs do not focus on nor does it prepare nurses for graduate study. It does allow entry into registered nursing after successfully clearing the NCLEX-RN board exam. BSN OVERVIEW The first baccalaureate nursing (BSN) program was established in the United States at the University of Minnesota. The school opened in March 1909, offering a three-year program in which four students were enrolled (University of Minnesota, 2013). The baccalaureate phenomenon caught on slowly and did not gain much momentum until after World War II primarily due to its length. Most baccalaureate programs are now 4 academic years in length, and the nursing major is typically concentrated at the upper division level. Baccalaureate nursing programs includes all of the course material covered in associate degree and diploma programs plus a more in-depth coverage of the physical and social sciences, nursing research, public and community health, nursing management, and the humanities. The additional course work enhances the student’s professional development, prepares the new nurse for a broader scope of practice, and provides the nurse with a better understanding of the cultural, political, economic, and social issues that affect patients and influence health care delivery. To prepare nurses for this multifaceted role, several components are essential for all baccalaureate programs. These components are liberal education, quality and patient safety, evidence-based practice, information management, health care policy and finance, communication/collaboration, clinical prevention/population health, and professional values (AACN, 2008). CASE SCENARIO The following patient scenario will describe how nursing care or approaches to decision-making may differ based upon the educational preparation of the nurse (BSN versus a diploma or ADN degree) Case study: Patient is a 40 year old Native American male with past medical history significant of Type II Diabetes, hypertension and hyperlipidemia. Patient is non compliant with medications and presents to the hospital with a complex foot ulcer. He’s now status post incision and debridement and will be discharged home with a wound vac, prescriptions and follow-up appointments and referrals. RNs with all educational pathways are qualified competent to provide acute care for this client. An ADN nurse will educate the patient on the disease process, wound care, the impact diet, activity and medication compliancy will have on clinical outcome. A BSN nurse with additional education employs evidence based practice and critical thinking skills will collaborate with the interdisciplinary team and involve additional consults: Diabetic Educator, Dietitian, Wound Care Nurse, Social worker and Case Manager to evaluate the need for additional resources available to the patient in the hospital and the patients community setting such as setting up referrals for home health nurse and wound care clinic and resources to discounted prescriptions plans. CONCLUSION Graduates of entry-level nursing programs (BSN, ADN and diploma) sit for the NCLEX-RNÂ © licensing examination. The fact that new nurses pass the licensing exam at the same rate does not mean that all entry-level nurses are equally prepared for practice (AACN, 2012) The NCLEX tests for minimum technical competency for safe entry into basic nursing practice. Quality patient care hinges on having a well educated nursing workforce. Research has shown that lower mortality rates, fewer medication errors, and positive outcomes are all linked to nurses prepared at the BSN and graduate degree levels. The nation’s Magnet hospitals, which are recognized for nursing excellence and superior patient outcomes, have moved to require all nurse managers and nurse leaders to hold a baccalaureate or graduate degree in nursing by 2013 (Rosseter, 2012) . BSN provides additional education which will allows nurses to enter in various other specialties such as education, leadership, research and development, interdisciplinary collaboration, community and public health, and graduate studies, advance nursing practice and nurse anesthesia. REFERENCES American Association of Colleges of Nursing, Creating aHighly Qualified Nursing Workforce (2012). Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/nursing-workforce Clainberg, M. (2013). History: school of nursing:adelphi university. Retrieved from http://nursing. adelphi. edu/about/history. php Creasia, J and Friberg, E (2011). Conceptual Foundations: The Bridge to Professional Nursing Practice, 5th edition, Elsevier Mosby Rosseter, R. (2012, 10 24). The impact of education on nursing practice. Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/impact-of-education Univeristy of Minnesota (2012, 02 12) History: School of nursing. Retrieved from http://www. nursing. umn. edu/about/history/index. htm

The Effects of Overfishing on Oceans Essay Example | Topics and Well Written Essays - 1250 words

The Effects of Overfishing on Oceans - Essay Example Integrated approach in coastal and ocean resources management must be applied. The tranquility of the sea was at late 1967 and was unhurriedly being disrupted by technological interventions, accelerating and multiplying uses, and a dynamic rivalry which poised to cross the threshold of man's precious seabed (United Nations, 1998). At that time, both dangers and promises were upheld while the dangers were abundant: nuclear submarines charting or documenting deep waters which were never before explored. Supertankers ferrying oil starting Middle East to European going to other ports, then, they pass along congested straits and leaving at the rear tracking of oil spills. These resulted to the rising tensions between nations greater than conflicting claims to ocean regions and resources. Levenson in 1996 stated that ( p 100, par 2), marine resources are severely affected by a broad range of natural as well as human perturbations, such as pollutants from human effluents. Wastes can take place directly in marine waters, although it can also indirectly be transported to the sea by rivers. Several studies can support that pollutants have originated from human activities and have resulted in an extensive diversity of impacts on water quality, marine organisms and sediment quality. Moreover, poisons or toxic chemicals introduced in coastal waters would jeopardize marine life. A toxic chemical (Seger, 2006) is a substance which can cause death or unfavorable sublethal effects in marine organisms exposed to it at certain level of concentration above a critical threshold. Many substances which are considered toxic at high levels may inhibit the life and growth of marine organisms. Anthropogenic inputs of deadly substances can be absorbs safely in the oceans but the quantity introduced does not source concentrations to go beyond the threshold at which sub lethal toxicity exists.All the more, sub lethal or lethal toxicity entry concentrations are difficult to establish because they vary among substances, among species, and with other factors, like the physical stresses, synergistic as well as antagonistic ef fects of further chemical constituents. Usually, it is the marine organisms which bioaccumulate the majority of toxic essences. Bioaccumulation occurs if and when, the concentration in the organism is elevated compare to the environmental concentration; however, the concentrations are in equilibrium. On the other hand, biomagnification takes place when the organism preserves all the toxic substance from food or environment that they have been exposed to and does not remove any of the substance. Lethal substances to marine life include carcinogens, mutagens, and teratogens and can product lethal or sublethal effects. Similarly, Joint Ocean Commission Initiative ( 2009, par 2-6) reiterated that, decline of fish products will produce impacts on fishing communities and this in turn, poses a dramatic threat to people's significant cultural heritage, source of food, income, and

The Impact of Race on Sentencing within the US Criminal Justice System Essay

The Impact of Race on Sentencing within the US Criminal Justice System - Essay Example For, within the fine lines of Blind Justice for all, justice is not the same when applied to both the Whites and the Colored residents of the United States. Definitely, justice theoretically must be delivered by the foundations of the justice system. It is said that the complexity of modern life has left the American society with different forms of sociological experiences. This experiences include the uncertainties as well as the certainties of life. The society today often causes irrational behavior among the members of society even to the point making them violate the law. Also, the absence of trust in society creates disintegration of a persons' sense of self and community. In this regard, White racist practices sometimes create an erosion of this trust that the colored members of American society are dying to receive after many years of slavery. This article shows that many of the evidences to pin down the colored people when they are given their day in court are fabricated. In one incident, Javier Ovando of Southern California had a legal battle with the Rampart Division of the LAPD. Javier was released from when only after one of the police officers, Rafael Perez, who arrested him admitted that they had shot Javier several times and admittedly planted a gun on him to seal the case. LAPD Rafael Perez and his fellow officers lied in court and said that he had attacked them with his gun and that the police officers had to fire back in defense. To reiterate, the story of the Rodney King, Tyisha Miller, Amadou Diallo, Javier Ovando, Robert Schenck and many other colored peoples in the United States can be termed 'markers' of the possibility of the colored people to fly to 'freedom from racism' is hampered by the white racist attitudes.In another case, ther Ruth Marcu, "Supreme Court Overturns Law Barring Hate Crimes', Washington Post, June 23, 1992, The American Civil Liberties Union had won its case to engage in cross burnings. For the U.S. Supreme Court decision was that these burning acts are part of the First Amendment benefits. The court here gave impunity to one WHITE teenager to burn a cross on lawn owned by a African American (Feagin, Vera & Batur, 2001, p. 150). In the article Jury Sentencing in Noncapital Cases, An Idea Whose Time has Come (Again) The authors there is a disparity in the sentencing in the United States. Many critics of the 1970s American justice system were disheartened at the wide margin in terms of implementing court decisions as well as the sentencing when both information were compared using the Whites and the colored people as the variables for the research. The judges then were so racially biased in terms of imposing punishment. The application of fixed sentences had been hoped be level the playing field in terms of sentencing between the Whites and

Annotade Bibliography on IQ Annotated Example | Topics and Well Written Essays - 250 words

Annotade on IQ - Annotated Bibliography Example Catherine Zentile. What IQ Tests Cant Tell You. Science Articles: The Naked Scientists: Science Radio & Science Podcasts. Cambridge University. 2008. Available at http://www.thenakedscientists.com/HTML/articles/article/what-iq-tests-cannot-tell-you/. The author explains in his article that IQ changes over time. She uses a research that was carried out by Flynn in 1984 in which Flynn found out that IQ changes over generations. She also explains that In order for an I.Q. test to give an accurate score it must be standardized using a representative sample of the age group, giving the median person a score of 100. This article will provide me with information about how IQ has changed over time. The article explains how Psychologists are broadening the concept of intelligence and how to test it using different methods. The author put into context how different psychologists are improving the methods of IQ test and how they are coming up with new methods. The author borrowed information from researchers like Nadeen Kaufman, Jack Naglieri and others in explaining his points. The article will provide me with information from different psychologist on how new methods are developing and how far the broadening has gone. The author explains how the general IQ scores of a population change over time. The author uses the three graphs that was used by Flynn to explain the change in intelligence. It also explains different types of intelligence. The article provides information on IQ gain and possible causes for the Flynn Effect. The author explains different theories of intelligence. The author found out there is no standard definition of intelligence in his research. The author researched the information from different theories by different people. The article will assist me in my literature review by providing information on different theories of intelligence. In this book, the author argues that there are several methods of measuring human IQ and

Ethic and Emis Perspectives Assignment Example | Topics and Well Written Essays - 500 words

Ethic and Emis Perspectives - Assignment Example Included in these tools, the emic and etic criteria for evaluation, which anthropologists use, give a better understanding of children’s behavior. Etic concept is about â€Å"cross-cultural and more universal dimensions of human behaviors† (p 161). It demands a descriptive system valid for all cultures, with objects of comparisons operationalized as variables under investigation which include perception and thinking, aggression as outcome variables or socialization practices and school attendance as generating mechanisms (Helfrich, 132). Emic perspective considers â€Å"within-group characteristics† (Weil and Kincheloe, 161) where culture is an integral part of human behavior and not just an external factor. â€Å"The emic approach shows us that it is not only the subjects of the research who are culture-dependent, but also the whole system of psychological thought and its underlying assumptions† (Helfrich, 132-133). In the article â€Å"Who is Bobby? Ideology and method in the discovery of a Down syndrome person’s competence† (1992), DA Goode said that emic analysis uses the â€Å"insider’s point of view† while etic analysis uses the â€Å"outsider’s perspective†. In the case of emic analysis, the focus is on what the subject tells about himself and his experiences, or from within the situation under study (Goode, 198) while in etic analysis, the focus is on what the professionals have observed. According to him, â€Å"etic frameworks are external to the situation under analysis† (Goode, 198). In the book â€Å"Ability Profiling and School Failure†, through an observer’s eyes, at first glance, one can say that what Laura thinks of Jay is based on an emic perspective. Their everyday encounter in school should have been enough for Laura to have an insider’s view of Jay’s behaviors and idiosyncrasies and thus should have a better understanding of them. But as you read, you will see that in Laura’s opinion, Jay is "emotionally

Teenage drug addicts Essay Example | Topics and Well Written Essays - 1250 words

Teenage drug addicts - Essay Example A study by National Center of Education Statistics during the year 2009 found out that the main reason of this proliferating numbers of teen drug addicts is that 22% of high school teens are being provided in drugs in their respective schools (Russell, 2008). This teen population, around 45% of this part of teen population cannot see any ‘risk’ due to excessive drug use. That means lack of awareness is the dominant reason that has led to such a grave issue. Teens living in UK are also in the running. They too fall in the same category that is severely attacked by this issue of Drug Abuse. They too are falling in the trap and ruining their lives, UK’s society and the country as a whole. Teen Drug Addiction in UK – Causes, Effects and Current Trends Even after the government’s several attempts of implementing strict policies on its teen population, the numbers of ‘Teenage Drug Addicts in Britain’ are increasing at a high rate. The deaths i n Britain due to drug abuse rose from 1952 to2182 deaths in total. Before peeking into the world of Teen Drug addicts in UK, we first need to know who these drugs came into this country and ruined the lives of many people, enjoying their teenage life. In case of Cocaine, UK is considered to be the most affected country due to drug abuse in the entire world. With 2% regular users of cocaine in UK, teens living between these people will surely fall in this trap and try their first drug, and this is what really happened. With a 19million share of the cost of drugs in the GDP of UK, more than 40% of this is paid by the UK teens. These figures clearly demonstrate the scenario of drug addicts who are teenagers and are living in Britain (Plant, et al, 2010). Overview of Teen drug Addiction During the time 2008 to 2009, around 8.1% increase has been observed in the number of teen drug users in UK. In UK, drug abuse is not just an epidemic, but a plaque. United Kingdom has a long history of teen drug abuse in its regards, because it was the first ever country of European Union that was reported to see the emergence of the drug misuse. In United Kingdom, drugs are commonly supplied around the country that’s why teens cannot find difficult in finding them and becoming huge big drug addicts in a short time period. This has led to a creation of social norm about this country as now the teen population have become really open minded when it comes to use drugs openly in social gatherings (Paylor et al, 2012). The current scenario of teen drug addicts in Britain has illustrated that this issue is getting out of hand. In a European Schools Survey Project, with 42% teen boys and 39% teen girls, illegal drugs have been used. Alcohol abuse, alcohol one of those drugs widely used in teenagers in UK, is prevailing commonly in UK, and this situation is getting worse in case of girls. Professor Martin Plant, of the University of West of England said: â€Å"One of the big prob lems is that vast numbers of young people who engage in these behaviors believe that they are completely invulnerable†. Causes of Teen Drug Addiction One of the reasons of a high rate of teenage drug addicts in UK reported by this professor are poor parenting. Parents living in UK are very broad minded and don’

INTERNATIONAL POLITICAL ECONOMY Essay Example | Topics and Well Written Essays - 1500 words

INTERNATIONAL POLITICAL ECONOMY - Essay Example To this date, the islands are semi-autonomous with their own president and legislature and are mainly inhabited by Arabs and Africans with Islam as the main religion (Cunningham, 2010). Tanzania’s first president was Julius Nyerere who led a single party state and nationalized all core industries and formed Ujamaa. This was a rural-based collective movement of African socialism and self-reliance (Tripp, 1997). The movement faced increasing popular discontent and was slowly abandoned in the 1980s (Green, 2003). Nyerere was succeeded by Ali Mwinyi. Under Mwinyi’s leadership, the country underwent various reforms and a slow and gradual transition to a market economy, partly due to economic downturn brought on by Ujamaa and centralized economic management (Tripp, 1997). Tanzania’s Economy Tanzania’s economy depends greatly on agriculture, which accounts for 50% of GDP of which 10% is contributed by livestock (Cunningham, 2010). Agriculture accounts for 85% of Tanzania’s exports and employs more than 80% its working population (Cunningham, 2010). Topography and climatic conditions however, limit cultivated crops to merely 4% of the total land area (Green, 2003). The Industrial sector is mainly characterized by processing of agricultural goods and light consumer products. Currently, Breton wood institutions and international donors have offered funds to revitalize the country’s obsolete economic infrastructure and reduce poverty. Growth in the last two decades characterized a lift in industrial production and a considerable rise in output of minerals led by gold (Cunningham, 2010). Current banking reforms have also facilitated an increase in private sector growth and investment (Green, 2003). Sustained donor aid and sound macroeconomic trade policies and regulations supported real GDP growth to around 6.4% annually in 2010 as noted by Cunningham (2010). The populace of Tanzania is concentrated along the coast region and islan ds, the fertile northern and southern highlands as well as areas bordering Lake Victoria. The arid and semi-arid central region is sparsely concentrated (Buchert, 1994). Likewise is much of the fertile and well watered far west, comprising of the shores of Lake Tanganyika and Lake Malawi. Nearly, 80% of its population lives in rural communities (Green, 2003). Tanzania’s Educational sector Tanzania recognizes the role of the education sector in realizing the overall growth and development goal of enhancing living standards of its citizens. Numerous policy and structural reforms have been started in the country to enhance quality of education and ensure universal primary education for all (Cunningham, 2010). Abolition of primary school fees through PRS1 was the first step toward this goal. This was to reinforce the relationship between education offered at all levels and the socio-economic development of the country (Buchert, 1994). In mid 1990s, the government undertook to dev elop the Education Sector Development Programme (ESDP) to tackle the existing problems and face the new challenges emanating from on-going socio-economic reforms initiated earlier and the rising demand for manpower development in line with rapidly transforming technological advancement (Buchert, 1994). The government adopted PRS1 that led to introduction of Complimentary Basic Education in Tanzania (COBET). COBET addresses educational needs for the out-of- school children and youths who

Public Health Proposal Essay Example | Topics and Well Written Essays - 3000 words

Public Health Proposal - Essay Example For each age group, obesity poses different health problems related to specific age, routine, dietary habits and genetic makeup of the individuals (Reilly 2005). Here, obesity in children (age 0-12) will be focused and discussed in detail. It is reported that the epidemics of childhood obesity appeared in the UK in the late 1980s. In different parts of the world, the problem of childhood obesity is getting worse. Lobstein, Baur and Uauy (2004) asserted that ten percent of the school going children in the world are estimated to contain excessive body fat. Among these overweight children 25 percent are declared as obese with a considerable prospect of developing cardiac diseases, type II diabetes and various other health problems in early adulthood. The prevalence of childhood obesity is considered much higher in economically developed and established countries like the UK (Lobstein, Baur and Uauy 2004). The social impact of childhood obesity on children is also very dominant. A study conducted by Cornell University reported that obese children show lack of social skills than the normal weight children. The social exclusion of obese children provokes several personality issues like low self-esteem, isolation and lack of confidence. Researches also show that obese children are easily targeted for bullying by their peers. Due to several social issues faced by obese children their performance at school is also impacted. Low esteem, feeling of hopelessness and self-pity is usually accompanied by low performance at school and social exclusion that creates frustration and depression in children. Due to depression children become isolated, withdraw activities they used to like and lack interest in socialization and studies. The consequences of such symptoms could be disastrous in young and adult age on an individual’s personality. Parents and teachers should understand all these soc ial impacts and must help obese children to fight their obesity and

Bank of China †Survey of products and services provided Essay Example for Free

Bank of China – Survey of products and services provided Essay Personal Banking. In the personal banking segment one of the principal products and services include deposit products. The Bank of China provides a variety of deposit products including foreign currency deposits. It has also included multifunctional debit card which can assist financial planning. (Deposits, 2006). It has also got a facility for deposit collections at different places which facilitate those with transferable jobs or changing residences frequently to follow up their deposits without any geographical constraints (Deposits, 2006). Deposit Certificates are being issued by the Bank for people’s needs for studying abroad, visiting relatives or for domestic requirements. (Deposits, 2006). The bank also provides facilities for payment of fees, providing pay to employees, stock fund transfer service and handling of securities trading services. (Deposits, 2006). In addition Personal Checks are provided for high value account holders for making large purchases which are beyond the credit card limits allotted. (Personal Check, 2006). In the loans segment, Bank of China is providing a variety of loans to its personal customers. The primary loans include educational loans which can be commercial or state. The latter are at discounted interests by the central financial authorities in China, while commercial loans are for financing tuition and other fees which is supported privately. (Loans, 2006). Auto loans include financing for purchase of cars. In addition there are travel loans to facilitate in board as well as out board travel which however has to be only through approved travel company services as per bank norms. (Loans, 2006). There are petty consumer credit loans which are provided for facilitating normal consumption needs of customers such as labor service and fee payments. (Loans, 2006). For such purposes the client is required to be credit worthy. A normal service provided by the Bank is renting of safe deposit box. (Loans, 2006). Another important service provided by the bank is that of Bancassurance, which involves a tie up with the insurance companies, providing the client a full range of services to include insurance, premiums on policy and preservation at a savings outlet in BOC. (Bancassurance, 2006). Corporate Banking. In the corporate banking sector, the Bank of China has a strong presence with a global profile. Its experience and expertise is seen to be of particular benefit to the Chinese businessman seeking to do business globally. (Corporate, 2006) The bank claims to provide unique services based on its ability to assess market sensitivity. The various corporate services provided by the bank include financing for trade, risk controls, protection of risk of debt and is extending even further to management of ledger and collection. (Corporate, 2006). In the loans segment the various types of loans include providing working capital to the companies, for financing projects, real estate businesses, fixed assets and loans on foreign currency. (Corporate, 2006) Business is provided finance in various forms of credit such as a normal credit line, credit for export buyers, finance lease guarantees, credit for export sellers, accounts receivable purchases and labor service contracts. (Corporate, 2006). For international businesses, the services provided include both inward and outward remittance, collection of letters of credit for both imports and exports, bill discounting, packing loan and guarantees for businesses and shipping. (Corporate, 2006). The investment banking services include a financial advisory service, cash management, loan trusts and agent bank business. The bank has also developed extensive e banking services to include i-banking, telephone banking and mobile phone banking. These services are seen to be highly effective in providing the corporate a variety of mediums of interaction on the World Wide Web. (Corporate, 2006). In the segment of foreign exchange and settlement, it is the lead bank in China and hence enjoys considerable leverage in the Chinese banking industry. This caters for individual and personal foreign exchange needs. (Forex, 2006). It has also facilities for forward transactions in foreign exchange Global business facilities include same day facility of funds transfer with the GLOBAL NICS programme in place which enables transactions across 581 overseas branches in 26 countries and regions on a single computer network. (Global, 2006). Linked to SWIFT communications, it enables a safe and speedy transaction for business persons. This is particularly significant with the extensive network of the Bank within China comprising of over 12,000 branches. It also facilitates international clients to transfer money within China speedily. (Global, 2006). Overseas Presence. The Banks overseas presence has been consistently growing after the China Development Finance Company (HK) was established in 1979, followed by Bank of China Groups Securities Limited in 1983, Bank of China International UK Ltd 1996 and Bank of China International in Hong Kong in 1998. (BOCI, 2006). The subsequent entry of BOCI into mainland has provided it added opportunity to establish close links with stable Chinese corporations to include China National Petroleum Corporation, State Development Investment Corporation, China General Technology (Group) Holdings Limited and so on. (BOCI, 2006) This enables strengthening of the financial link of the Bank providing it greater stability in the international as well as national banking domains. (BOCI, 2006). Banking Facilitation. The BOC is also an agent bank for a large number of other banks providing them the services of consignment banking to manage loans between borrowers and the agent bank. The consignment banks include China Import and Export Bank and the State Development Bank. (Agent, 2006). This provides the client bank the advantage of drawing upon the experience, expertise and network of a larger bank with an international presence as the BOC. A relatively high quality of service is said to be provided to the agent bank by BOC. Generally a tripartite agreement is signed between the BOC, the client bank and the borrower. (Agent, 2006).

Effects on Buyer Behaviour in Arab Culture

Effects on Buyer Behaviour in Arab Culture Introduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being, considering every aspect of the society never promote any uneven deal in regard to health issues. In this research it will explore and investigate that during in such environment and understanding the cultural, religious etc. of the Arab different societies their choice of health care means when they are coming abroad for advance and equipped treatment, before what factors an Arab patient consider. Arab culture is basically composed on Islam, and their culture is a full translation of Islam. Culture is a Latin word â€Å"cultura† which means improvement of the soil and total transformation of the nature. The valid and modern meaning of culture is designation of spiritual development and upbringing. Culture most authentic definition is in most common sense that culture is the spiritual perfection and human development. Culture understanding is mainly concern with sprit and spiritual power. Culture is the spirit and a valid identity of a nation. Every nation has its own culture and this culture is playing a vital role in the building of a healthy society. Because every society has its own culture that characterises it. Every society has some beliefs and these beliefs are strictly followed by every person of existing society. Arabs are mainly 22 different countries with different culture and different sects and religion, their common language is Arabic with a few other dialects. Arabs are mainly divided like 10 countries in Africa and 12 in Asia, according to UNDP report 1993 its total population is 230 million in 22 different countries, representing in majority Muslim and in minority Christian and Jewish. Arabs are mainly living in joint family system; every person is more dependent on each and every person. They respect each and every person and especially the elders and give them proper attention due to their age and experience, and always play a vital role in making any decision. Arabs always consider and never cross the boundaries of Islam, and their belief is very strong in God, it is a strong belief that every happiness and sorrow is from God. A very common and with a strong belief that when any uneven or a good thing happen, it is consider that it is the fortune which born with him and a divine from God. The key factors which influence the buyer behaviour in Arab are culture, social, personal and psychological factors. In Arab society there is joint family system and an individual person is not free in its decision, because its all family are more concern about taking in decision and more extent its choice is influenced by the family, culture and personal and psychological factors i.e. its beliefs (religion), perception, motivation and learning. These are the key factors which influence the consumer buying power, in such a situation how an Arab then goes to select a health service in his country or abroad which satisfy his all factors i.e. its religion, culture and social. Reason for Choosing this Topic: Reason for choosing this topic is mainly relevant to my experience in marketing field, being more involved and studied a lot about the history of Arabs and interest in marketing field, also Arab is the new emerging market for business thats why I am optimistic that this theses will enhance my abilities and give a strength to my career in the chosen field. I personally worked in a tobacco company â€Å"WTD PAKISTAN† for more than three years and counted as consumer based company because it is mainly based on tobacco selling products. That why it becomes a solid and main reason for choosing this topic. Moreover with my personal experience and after reviewing literature, that different countries have different lifestyle, culture, different approaches in making decisions, different choices and different taste and different level of satisfaction. It seems interesting to me for research and enhance my capability in marketing. This topic is providing a broad/vast analysis to underlin e the key factors which influence the buyer power of buying because it is thoroughly proved from lot of theories and researches that consumer/ buyer all over the world has certain level of satisfaction, which is disturb by some factors existing in its surrounding environment. To evaluate these influences by considering academic resources, online journals and literature from authentic resources will enhance my knowledge and capabilities to do a better job in my real life. Literature Review:- Literature review is playing a vital role in completing of dissertation chosen and moreover will help me in completing my final dissertation has significant importance to complete my dissertation topic and ultimately to help me in completing my final dissertation. So in this context, some introductory literature review has been brought forward which have helped me in finalising my research topic and questions to be investigated. Moreover the essential and sufficient material for my chosen research topic review of literature, journals current articles from the authentic resources (magazines, newspaper) and academic books will give me help me in completing my task. International marketing: According to (Burca. D. C, 2004) that international marketing is the process of planning and undertaking transactions across national boundaries that involves exchange. The above statement gives an idea about the international marketing that it provides a platform for business across the boundaries or between different countries, and these businesses between different countries are under some rules and regulation. When the transaction takes place across national boundaries then the international marketers are subjected to different set of macro environmental factors and constrain deriving from different political system, legal frame work, cultural norms, and economic circumstances. Marketing is basically concern with exporting of products or services e.g. it very common that purchasing a chair from IKEA but in reality it will be imported from other countries or it parts will be export from other country but assembled in UK. Same if it is brought under discussion like computer and is accessories so it is clear those materials comes from India and software comes from china or Japan and product assembled in UK or other European countries. This idea of global import or exchange nourish in the shadow of international marketing, because international marketing introduce such rules and regulation for international marketer like licensing to joint ventures and contracts between two parties. According to (Sargeant. A, et al, 2002) that marketing is all about marshalling the resources of an organisation to meet the changing needs of customers on whom the organisation depends. Simply it will be quoted as marketing is all about how an organisation addresses its marketers. Customers needs are the starting point for marketing activity. Then the marketing manager tries to identify those needs and develop product or service, which satisfy customer needs through an exchange process. According to chartered institute of marketing that marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitability. According to (Shaughnessy. O. J, 1995) that marketing covers those activities that relate the organisation to those parts of the outside world that use, buy, sell or influence the outputs it produces and the benefits and services it offers. Simply marketing is the debate in organisation is what to offer, to whom, when, where, how, and for how much. Concept of marketing: Globalisation of goods and services created more opportunities for the customers to choose among the products. But customer expectations from the product or service in the available market are higher, because they paid the asked price for the service or product. It is the main duty of company that before launching any product or service they understand the needs of consumers in the market. When a company understand the expectation and needs of consumer by providing a product or service which meets the need of customer than marketer can develop a successful marketing strategy for the target market. Customers: A customer is generally understood the person who make the decision to buy a product or service, which pays for it. The product or service purchased by one person but consume by another person. So it is clear that customer and consumer will be same person. The terminology can imply something about the relationship between a company and its customer. Different customers within a market have different needs, which they seek to satisfy. To be fully marketing oriented a company needs to provide a product or service in the market which meet the needs of each individual. For this purpose they positioned their product or service in the markets which meet the need of that group. Needs: It is referred to something deep rooted in an individual personality. The satisfaction of need is conditioned by cultural values of the society from which they belong. In some culture needs for self fulfilment may be satisfied by religious penance, while in other societys needs may be satisfied by creative talent. According to Maslows theory that customer are motivated by their desire to satisfy complex needs. It is also recognised that once an individual have satisfied basic physiological needs, then they may be motivated by higher order social and self fulfilment needs. Value: It is a ratio of perceived benefits to price paid. Customer will evaluate benefits according to the extent to which a product allows their needs to be satisfied. Customers also evaluate the benefits of products compared to the benefits of other products placed competitively in the market. Consumer places a value on a product or service which is different from the value presumed by supplier. Value can be added by better specifying a product offer in accordance with customer expectation. If the price of a product or service is set higher it will affect its sale. If the price is set low it will increase its sale but affect its profit. Exchange: it is a way through which goods and services to be acquired. It implies that one party makes some sacrifices to another party in return to receive something of value. Other party expect same something of value. In market based economies there is a presumption that each party can decide whether or not to enter into an exchange with each other. Each party is also free to choose between a numbers of potential partners. Basically exchange takes the form of a product being exchanged for money. Market: the term market has traditionally been used â€Å"a place where buyers and sellers gather to exchange goods or services†. Market simpler and of value definition is that it is the interaction between buyers and sellers. Marketing Mix: It is very important for the marketers to consider the marketing mix before launching any product or service. It provides a great deal of knowledge about the operating market and then how, where and to whom the product should be target in the market. Product: product is the main source by which an organisation satisfy customer or consumer needs. Product offered by an organisation is tangible or intangible in nature must satisfy the needs of potential customer. The elements of product mix are quality levels, styling, special design features, durability, packaging, range of sizes or options, warranties, after sales service and brand images which is controlled by marketers. Pricing: it is a critical element and determines the revenue that will be generated. Setting prices is a difficult part of marketing mix. Prices are determined by the interaction of market forces. Marketers set prices for individual products on the basis of what they cost to produce, what the competition is charging and what customer are prepared to pay. Price decision also involve deciding on the relationship between prices charged for different products within a firms range and decision about the price strategy over time. Place: it plays a very important role in decision making, Choice of right place for product or service to be launched. Customers mostly prefer to buy the product or service from the nearest distributor. Organisation right decision of place provides an opportunity to customers to gain access to its products and services easily. Promotion: promotion is a best source of communication for marketers to highlight or communicate the benefits of their product and service to their target market. Promotion can be used by different methods like advertising, personal selling, public relation, sales promotion, sponsorship and by direct marketing method. Promotion method should be not the same in every culture. It will be different according to the requirement of different culture where an organisation operates. Fundamentals of marketing: According to (Dwyer. F. R, et al, 1987) states that identification and satisfaction of consumer needs by providing a product or service of value to fulfil the consumer expectation by developing a proper marketing plan or strategy. It is necessary for marketing managers to understand the position of their organisation. The marketing managers always plan and develop strategies for launching their product or service in market, before they should know about the position of their product or service in the market and factors which makes their product attractive and of value to the consumers. According to (Kasper, 2001) that it is very important for an organisation to know when, where and how the consumer thinks that their product or service is different from other potential and current competitors in the market. Porters strategy of differentiation gives knowledge to an organisation that how they are different from their competitors. Organisation must identify the customer orientation before developing its marketing strategy. Benchmarking of customer, organisation and competitors in market are the key function of marketing, such a benchmarking move them to decide a differentiation strategy. Elements of marketing fundamentals: Customer orientation: It is very necessary for an organisation to understand in depth its target buyers, then develop or produce a product or service of high or superior value/ quality to fulfil the needs of customers. Customers are the only source who can accept or reject the product value or feedback from consumer is the absolute source for an organisation to know the value and position of their product in the market and among competitors. Customer orientation requires that a company understand not only the present value to the customer, but also how this is likely to evolve over time. Competitor Orientation: when an organisation focusing on its customers, so it is also necessary for an organisation to look that how a competitor is satisfying its consumer needs. An organisation needs to understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors in the operated market. Interfunctional co- ordination: It is very important for marketing managers to develop marketing plan, which not only give promise to customers and marketing staff. But the marketing plans only develop for creating value products and services. Marketing orientation needs to draw upon and integrate its human and physical resources effectively and adapt them to meet customers needs. Customers always pay attention that what an organisation is offering in the market which completely satisfies the expectation of consumers; product or service which satisfies the customer expectation must be of value. And when customer satisfies from the outcome of product or service it directly produces more chances of repeat business and dissatisfaction may lead to failure and negative experience which may limit the business of such an organisation. Factors influencing buyer behaviour: According to Usunier (2000) that before purchasing there is no concept of seeing, smelling and touching. This gives an idea about the shape, colour and space during the purchase in some cultures. In the case of healthcare, when someone is buying healthcare he looks to certain points by knowing that purchasing a product will be not same to purchase a service. In case of healthcare there is no guarantee that an individual will get optimistic benefits. The healthcare provider must provide in the market of healthcare some reasonable and attractive, competitive and consumer encouraging packages which attract the consumer to buy their packages like price, advance treatment, accommodation and high and quick service. It encourages the consumer that they are receiving the very best and high quality service available in the healthcare market. Todays world is a hub of marketing and in every sector there is a trend of competition every organisation is trying to capture more market share by launching more consumers attractive packages, to promote and encourage their own product and service. Devetags model (1999) of consumer behaviour This model is basically represent the industrial and corporate change is only brought here under discussion for the process of making decision and influences on the consumer behaviour in case of buying health care. This model represents the different products or services and provides the grounds to the consumer to choose the product or service. Devetags model provides grounds for the consumer to choose between products â€Å"A† United Kingdom and products â€Å"B† (Home country) or other countries products or services in the market. Product â€Å"A† is a superior and expensive quality but product â€Å"B† is also compete the market with superior quality. Devetags model (1999)   Ã‚  Ã‚  In the above Devetags model quality is expressed on y-axis and convenience (price) is expressed on x-axis. In the above diagram product â€Å"A† is competing product â€Å"B†. And the value of product â€Å"A† among the consumer is more than product â€Å"B†, the one reason of choosing product â€Å"A† of superior quality and high price is because the consumer thinks that â€Å"Give something and get something of value† is clear that when consumer decide to purchase a product or service then he expect that the chosen product or service will satisfy his needs. Product â€Å"A† has a good reputation in the market due to its quality and price, which makes the minds of consumers, that the product is reliable and meets the requirements of consumers. But in the competition of product â€Å"A† and â€Å"B† product â€Å"C† also exist in the market, shown in the diagram inside the box. Product â€Å"C† d ominated by â€Å"B†, which is inferior to â€Å"B† in case of price and quality but still cannot attract more consumer compare product â€Å"A†. Product â€Å"A† demand among the consumers is due to proper advertisement and reputation in the healthcare market. It is clear that in case of health care industry consumer always search the market where they can attain quality product or service at reasonable price. This model is best suitable for decision making and to count the influences on consumer behaviour, because this model highlights psychology of consumer that how consumer choose the product or service among the different available products and services in the market, and how consumer gauge the quality of product or service and underline the importance of chosen product and then purchased it. According to (Pekkala et al, 1983) that a reliable product needs to be introduce and advertise in the intended market before launching. It means that the product or service needs proper market segmentation, and also advertisement in the relevant business environment. It is compulsory that the marketers appreciate the culture of a country in which he operates. It is clear from the above statement that culture should be consider when ever providing a service or product in the market of a country. Because culture plays an important role in promoting the product â€Å"A† and â€Å"B† which attract more consumer all over the world because product â€Å"A† is acceptable to the people of a country in which he operates. It clears that before launching or introducing any product or service the cultural values of a country should be considered. According to Economist (2009) that NHS chief David Nicholson is planning to introduce improvement in the efficiency and productivity of NHS on larger scale. In coming 2013 NHS budget 15% of wealth will be spent on health care services in the UK to fulfil the rising demand with best suitable resources, thus the NHS will be consumer attractive organization in the world market, will play a role model in the health care industry of world. NHS is from long years a cheap compare to America and other developed European countries. NHS provides a standard service at low cost, and this is happening only due to the effort of General practitioners (GPs). But health care in other countries like Denmark and Netherland is more expensive and physician are act as gatekeeper, means that health buyer never goes for treatment due to high price and low quality. In the above Devetags model UK NHS will be awarded as product â€Å"A† due to high quality and reasonable price, and planning for the future and spending more money on the health sector will enhance their share in the market, more consumers will attain NHS. Arabs comes to United Kingdom due to the high quality service like able and experienced doctors, equipped and up to date laboratories and due to recent researches in the medical sciences, on reasonable prices treatment attract more Arabs health consumer to get benefit from the UK health industry. Due to the proper advertisement and promotion in the market, introduced by the UK health care industry marketers attract more Arabs patients because they are more vulnerable and easily attract towards the available services. Cultural influences on consumer behaviour: According to Tylor (1913) that â€Å"culture is complex and interrelated set of elements, comprising knowledge, beliefs and values, arts, law, manners and morals and all other kinds of skills and habits acquired by a human being as a member of a particular society†. It is clear from the above statement of Tylor that culture is not composed on one thing but it is a set of elements already exist in a society, and every society is mainly composed on the beliefs and values (religion) of people living, attitude, habitat, architecture and adopted rules and regulation to survive in the society. Ralph Linton (1945) describe the culture as it is the configuration of learned behaviour and results of behaviour whose components elements are shared and transmitted by the particular society, furthermore he indicates the limits of the cultural programming which the society can impose on the individual. Ralph Linton describe the culture more simply that culture is the learning process which result in changes in the behaviour of an individual living in a society, it transmitted from parents to offspring in a very conventional way with its limitation, because every society has cultural limits, compulsory for every individual to obey it. According to Hofstede (1998) that consumer behaviour is cultural dependant. These all above definition provides a broader concept of culture that culture is basically name of shared values developed in particular environment, it gives an idea that one culture is not superior to another culture but may be different due to beliefs and values, knowledge, arts, law, manners and morals, habitat and skills. It is now easier to understand a culture of particular country society, and due to the globalisation of products and services and to provide the equal opportunities to the world population to get benefit from these globalised product or service it necessary to introduce the acceptable marketing and advertising strategies globally. Because one uniform marketing and advertisement strategy is not appropriate as whole, it is evident that marketing and advertisement strategy for West is never works in the Middle East due to their cultural restriction. According to De Mooji (1997) that products are globalised but people are not globalised, products are accepted in more than one culture due to different and appropriate advertising strategy. Language, concept, number, colour, space and humour are constant among cultures; they are not changeable among cultures. Communication: According to (Burce. C. D, et al, 2004) that communication plays a vital role in conveying the message among the global marketers, and consider as reflection of a culture. There is a difference between countries verbal communication due to the adapted culture and verbal communication is different from one culture to another, it is not different in term of language but also in term of variables like who, what, how, where, when, and why. Communication may be verbal or non verbal having same importance in conveying the message to the recipient in term when a marketer satisfy a consumer. According to (Burce. C. D, et al, 2004) that due to cultural differences people are more likely to communicate with each other without any problem and this fluency in the communication is due to hierarchy, status consciousness, behaviour and other factors which plays the role of gatekeepers. The different method of communication and its uses were brought under discussion, how the message is communicated, which channel is used for this communication e.g. spoken or written etc. and it depends on the availability of channels in the cultures and factors are speed, formality, legality and seniority. Another factor is whether message should be communicated, to know the right authority to which the message will be communicated, and also the time schedule for the communication and the meaning and purpose of communication. Body language has different meaning in different cultures, like feet gesture in west society is consider as attention but in Arabs it is an insult and facial gesture is mos t commonly noticed in the West culture as emotion, happiness and embarrassment but in Arabs culture it is consider as embarrassment and not used for the expression of desire. According to (Morris, 1997) that non verbal communication is not strange when dealing in different cultures, because this section deals with signals and from these received signals one will understand what the other person is conveying him and then to judge to understand the language of these signals and then make its own assumption to believe or trust on whom. Non verbal communication deals with body stress signals e.g. perspiration and licking of lips etc. and lower body signals like foot tapping, frequent crossing and uncrossing of knees etc. and body posture signals are used for boredom like body sagging and slumping, body gesture like movements of hands and facial expression are also used for non verbal communication. Mead (1993) stated that culture and religion is an essential part of lives of the people in every society, and it is compulsory for the health care provider to understand and know the culture and religion of the patient. According to Galanti (1991) that most cultures shares same beliefs, values and practices, it is necessary for health care provider to treat a patient as a family unit not as individual by creating psychological, spiritual and environment of physical needs. Sign and symbols: According to (Unsunier, 1993) that interpretation of symbols is strongly culture bound. The above statement of Unsunier Clearly describe that in every culture they use sign and symbols as a source of communication. This statement provides understanding about the cultural signs and symbols that every culture use very strongly sign and symbols as a source of communication. According to (Goffman, 1963) that headscarf is a symbol of normative cultural values and social relations of class and power that determine our perception. It communicates the individual and collective motivation of those who adopt it, as much as perception that rejects it. The symbol of headscarf makes sense as a language of relationship between those who asset their orientation towards values of Islam and those social classes that owe their status to normative values of modernity, such as equality and liberty. It further argues that stigma refers to individual sign; socially information and individual transmit about himself that disqualifies him and creates an obstacle to being fully accepted by society. In west colours are more used as sign and symbols like black colour is used for mourning while white colour is used in most of Muslim societies as religious and partially used as mourning colour. Red colour is used as symbol of tragedy and warning. In case of numbers 13 is symbol of bad luck in UK and this number is avoid in any department for numbering purpose e.g. no bed is marked in hospital with 13 etc. in Japan 4, Asia 555 and in china and some other countries 7 is consider bad luck numbers. In Pakistan crow and black dog is consider as symbol of bad luck, in India owl, UK black cat and in Japan fox is a symbol of bad luck. It is evident from the above discussion that sign and symbol is a strong source of communication, and always it is necessary for marketers to consider these sign and symbols which rejects by a culture in providing any product or service. Imagery: Images from very beginning plays a vital role in conveying the messages. In marketing pictures are used as strong source of communication and by this the marketers captured more market shares in the market for their own product. Marketers use pictures for the advertisement of a product or service, but it will be acceptable in one culture but may bring disaster in other society. Comparing West culture and Arab, in West culture the advertisement of bra by a naked woman is consider as a routine and essential for advertisement and attract more consumers to buy the product. But in Arabs it will be completely different, it is also true that Arab women are wearing bras but the advertisement strategy for Arabs will be completely different compared to West. It is necessary to have sufficient knowledge about the culture and religion of Arabs. According to (Keegan et al, 1989) that cultural value always plays a vital role on the consumer behaviour and having defined and always gained a considerable attention in marketing, and also its influences on marketing strategy are well presented. It is clear from the above theory that culture is always playing a role in influencing the consumer behaviour, because every society is composed on define culture and every culture has its own values, which may need to be considered during any decision making, needs proper attention during choosing any product/service. For marketers to advertise or promote and introduce a product or service in a specified market, they need to consider the cultural values of the country where they operate. According to (Usunier, 1993) that customer are different in each country, marketers must consider them, and by considering the values, attitudes and tastes between cultures may help in satisfaction of customer. The above theory states that to avoid the influences on consumer behaviour, it is very compulsory to consider the different customer satisfaction. It is also evident Effects on Buyer Behaviour in Arab Culture Effects on Buyer Behaviour in Arab Culture Introduction The aim of this research is to investigate and further analyse those key factors which affect the buyer behaviour in Arabs and especially as health is the basic need of every human being, considering every aspect of the society never promote any uneven deal in regard to health issues. In this research it will explore and investigate that during in such environment and understanding the cultural, religious etc. of the Arab different societies their choice of health care means when they are coming abroad for advance and equipped treatment, before what factors an Arab patient consider. Arab culture is basically composed on Islam, and their culture is a full translation of Islam. Culture is a Latin word â€Å"cultura† which means improvement of the soil and total transformation of the nature. The valid and modern meaning of culture is designation of spiritual development and upbringing. Culture most authentic definition is in most common sense that culture is the spiritual perfection and human development. Culture understanding is mainly concern with sprit and spiritual power. Culture is the spirit and a valid identity of a nation. Every nation has its own culture and this culture is playing a vital role in the building of a healthy society. Because every society has its own culture that characterises it. Every society has some beliefs and these beliefs are strictly followed by every person of existing society. Arabs are mainly 22 different countries with different culture and different sects and religion, their common language is Arabic with a few other dialects. Arabs are mainly divided like 10 countries in Africa and 12 in Asia, according to UNDP report 1993 its total population is 230 million in 22 different countries, representing in majority Muslim and in minority Christian and Jewish. Arabs are mainly living in joint family system; every person is more dependent on each and every person. They respect each and every person and especially the elders and give them proper attention due to their age and experience, and always play a vital role in making any decision. Arabs always consider and never cross the boundaries of Islam, and their belief is very strong in God, it is a strong belief that every happiness and sorrow is from God. A very common and with a strong belief that when any uneven or a good thing happen, it is consider that it is the fortune which born with him and a divine from God. The key factors which influence the buyer behaviour in Arab are culture, social, personal and psychological factors. In Arab society there is joint family system and an individual person is not free in its decision, because its all family are more concern about taking in decision and more extent its choice is influenced by the family, culture and personal and psychological factors i.e. its beliefs (religion), perception, motivation and learning. These are the key factors which influence the consumer buying power, in such a situation how an Arab then goes to select a health service in his country or abroad which satisfy his all factors i.e. its religion, culture and social. Reason for Choosing this Topic: Reason for choosing this topic is mainly relevant to my experience in marketing field, being more involved and studied a lot about the history of Arabs and interest in marketing field, also Arab is the new emerging market for business thats why I am optimistic that this theses will enhance my abilities and give a strength to my career in the chosen field. I personally worked in a tobacco company â€Å"WTD PAKISTAN† for more than three years and counted as consumer based company because it is mainly based on tobacco selling products. That why it becomes a solid and main reason for choosing this topic. Moreover with my personal experience and after reviewing literature, that different countries have different lifestyle, culture, different approaches in making decisions, different choices and different taste and different level of satisfaction. It seems interesting to me for research and enhance my capability in marketing. This topic is providing a broad/vast analysis to underlin e the key factors which influence the buyer power of buying because it is thoroughly proved from lot of theories and researches that consumer/ buyer all over the world has certain level of satisfaction, which is disturb by some factors existing in its surrounding environment. To evaluate these influences by considering academic resources, online journals and literature from authentic resources will enhance my knowledge and capabilities to do a better job in my real life. Literature Review:- Literature review is playing a vital role in completing of dissertation chosen and moreover will help me in completing my final dissertation has significant importance to complete my dissertation topic and ultimately to help me in completing my final dissertation. So in this context, some introductory literature review has been brought forward which have helped me in finalising my research topic and questions to be investigated. Moreover the essential and sufficient material for my chosen research topic review of literature, journals current articles from the authentic resources (magazines, newspaper) and academic books will give me help me in completing my task. International marketing: According to (Burca. D. C, 2004) that international marketing is the process of planning and undertaking transactions across national boundaries that involves exchange. The above statement gives an idea about the international marketing that it provides a platform for business across the boundaries or between different countries, and these businesses between different countries are under some rules and regulation. When the transaction takes place across national boundaries then the international marketers are subjected to different set of macro environmental factors and constrain deriving from different political system, legal frame work, cultural norms, and economic circumstances. Marketing is basically concern with exporting of products or services e.g. it very common that purchasing a chair from IKEA but in reality it will be imported from other countries or it parts will be export from other country but assembled in UK. Same if it is brought under discussion like computer and is accessories so it is clear those materials comes from India and software comes from china or Japan and product assembled in UK or other European countries. This idea of global import or exchange nourish in the shadow of international marketing, because international marketing introduce such rules and regulation for international marketer like licensing to joint ventures and contracts between two parties. According to (Sargeant. A, et al, 2002) that marketing is all about marshalling the resources of an organisation to meet the changing needs of customers on whom the organisation depends. Simply it will be quoted as marketing is all about how an organisation addresses its marketers. Customers needs are the starting point for marketing activity. Then the marketing manager tries to identify those needs and develop product or service, which satisfy customer needs through an exchange process. According to chartered institute of marketing that marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitability. According to (Shaughnessy. O. J, 1995) that marketing covers those activities that relate the organisation to those parts of the outside world that use, buy, sell or influence the outputs it produces and the benefits and services it offers. Simply marketing is the debate in organisation is what to offer, to whom, when, where, how, and for how much. Concept of marketing: Globalisation of goods and services created more opportunities for the customers to choose among the products. But customer expectations from the product or service in the available market are higher, because they paid the asked price for the service or product. It is the main duty of company that before launching any product or service they understand the needs of consumers in the market. When a company understand the expectation and needs of consumer by providing a product or service which meets the need of customer than marketer can develop a successful marketing strategy for the target market. Customers: A customer is generally understood the person who make the decision to buy a product or service, which pays for it. The product or service purchased by one person but consume by another person. So it is clear that customer and consumer will be same person. The terminology can imply something about the relationship between a company and its customer. Different customers within a market have different needs, which they seek to satisfy. To be fully marketing oriented a company needs to provide a product or service in the market which meet the needs of each individual. For this purpose they positioned their product or service in the markets which meet the need of that group. Needs: It is referred to something deep rooted in an individual personality. The satisfaction of need is conditioned by cultural values of the society from which they belong. In some culture needs for self fulfilment may be satisfied by religious penance, while in other societys needs may be satisfied by creative talent. According to Maslows theory that customer are motivated by their desire to satisfy complex needs. It is also recognised that once an individual have satisfied basic physiological needs, then they may be motivated by higher order social and self fulfilment needs. Value: It is a ratio of perceived benefits to price paid. Customer will evaluate benefits according to the extent to which a product allows their needs to be satisfied. Customers also evaluate the benefits of products compared to the benefits of other products placed competitively in the market. Consumer places a value on a product or service which is different from the value presumed by supplier. Value can be added by better specifying a product offer in accordance with customer expectation. If the price of a product or service is set higher it will affect its sale. If the price is set low it will increase its sale but affect its profit. Exchange: it is a way through which goods and services to be acquired. It implies that one party makes some sacrifices to another party in return to receive something of value. Other party expect same something of value. In market based economies there is a presumption that each party can decide whether or not to enter into an exchange with each other. Each party is also free to choose between a numbers of potential partners. Basically exchange takes the form of a product being exchanged for money. Market: the term market has traditionally been used â€Å"a place where buyers and sellers gather to exchange goods or services†. Market simpler and of value definition is that it is the interaction between buyers and sellers. Marketing Mix: It is very important for the marketers to consider the marketing mix before launching any product or service. It provides a great deal of knowledge about the operating market and then how, where and to whom the product should be target in the market. Product: product is the main source by which an organisation satisfy customer or consumer needs. Product offered by an organisation is tangible or intangible in nature must satisfy the needs of potential customer. The elements of product mix are quality levels, styling, special design features, durability, packaging, range of sizes or options, warranties, after sales service and brand images which is controlled by marketers. Pricing: it is a critical element and determines the revenue that will be generated. Setting prices is a difficult part of marketing mix. Prices are determined by the interaction of market forces. Marketers set prices for individual products on the basis of what they cost to produce, what the competition is charging and what customer are prepared to pay. Price decision also involve deciding on the relationship between prices charged for different products within a firms range and decision about the price strategy over time. Place: it plays a very important role in decision making, Choice of right place for product or service to be launched. Customers mostly prefer to buy the product or service from the nearest distributor. Organisation right decision of place provides an opportunity to customers to gain access to its products and services easily. Promotion: promotion is a best source of communication for marketers to highlight or communicate the benefits of their product and service to their target market. Promotion can be used by different methods like advertising, personal selling, public relation, sales promotion, sponsorship and by direct marketing method. Promotion method should be not the same in every culture. It will be different according to the requirement of different culture where an organisation operates. Fundamentals of marketing: According to (Dwyer. F. R, et al, 1987) states that identification and satisfaction of consumer needs by providing a product or service of value to fulfil the consumer expectation by developing a proper marketing plan or strategy. It is necessary for marketing managers to understand the position of their organisation. The marketing managers always plan and develop strategies for launching their product or service in market, before they should know about the position of their product or service in the market and factors which makes their product attractive and of value to the consumers. According to (Kasper, 2001) that it is very important for an organisation to know when, where and how the consumer thinks that their product or service is different from other potential and current competitors in the market. Porters strategy of differentiation gives knowledge to an organisation that how they are different from their competitors. Organisation must identify the customer orientation before developing its marketing strategy. Benchmarking of customer, organisation and competitors in market are the key function of marketing, such a benchmarking move them to decide a differentiation strategy. Elements of marketing fundamentals: Customer orientation: It is very necessary for an organisation to understand in depth its target buyers, then develop or produce a product or service of high or superior value/ quality to fulfil the needs of customers. Customers are the only source who can accept or reject the product value or feedback from consumer is the absolute source for an organisation to know the value and position of their product in the market and among competitors. Customer orientation requires that a company understand not only the present value to the customer, but also how this is likely to evolve over time. Competitor Orientation: when an organisation focusing on its customers, so it is also necessary for an organisation to look that how a competitor is satisfying its consumer needs. An organisation needs to understand the short term strengths and weaknesses and long term capabilities and strategies of current and potential competitors in the operated market. Interfunctional co- ordination: It is very important for marketing managers to develop marketing plan, which not only give promise to customers and marketing staff. But the marketing plans only develop for creating value products and services. Marketing orientation needs to draw upon and integrate its human and physical resources effectively and adapt them to meet customers needs. Customers always pay attention that what an organisation is offering in the market which completely satisfies the expectation of consumers; product or service which satisfies the customer expectation must be of value. And when customer satisfies from the outcome of product or service it directly produces more chances of repeat business and dissatisfaction may lead to failure and negative experience which may limit the business of such an organisation. Factors influencing buyer behaviour: According to Usunier (2000) that before purchasing there is no concept of seeing, smelling and touching. This gives an idea about the shape, colour and space during the purchase in some cultures. In the case of healthcare, when someone is buying healthcare he looks to certain points by knowing that purchasing a product will be not same to purchase a service. In case of healthcare there is no guarantee that an individual will get optimistic benefits. The healthcare provider must provide in the market of healthcare some reasonable and attractive, competitive and consumer encouraging packages which attract the consumer to buy their packages like price, advance treatment, accommodation and high and quick service. It encourages the consumer that they are receiving the very best and high quality service available in the healthcare market. Todays world is a hub of marketing and in every sector there is a trend of competition every organisation is trying to capture more market share by launching more consumers attractive packages, to promote and encourage their own product and service. Devetags model (1999) of consumer behaviour This model is basically represent the industrial and corporate change is only brought here under discussion for the process of making decision and influences on the consumer behaviour in case of buying health care. This model represents the different products or services and provides the grounds to the consumer to choose the product or service. Devetags model provides grounds for the consumer to choose between products â€Å"A† United Kingdom and products â€Å"B† (Home country) or other countries products or services in the market. Product â€Å"A† is a superior and expensive quality but product â€Å"B† is also compete the market with superior quality. Devetags model (1999)   Ã‚  Ã‚  In the above Devetags model quality is expressed on y-axis and convenience (price) is expressed on x-axis. In the above diagram product â€Å"A† is competing product â€Å"B†. And the value of product â€Å"A† among the consumer is more than product â€Å"B†, the one reason of choosing product â€Å"A† of superior quality and high price is because the consumer thinks that â€Å"Give something and get something of value† is clear that when consumer decide to purchase a product or service then he expect that the chosen product or service will satisfy his needs. Product â€Å"A† has a good reputation in the market due to its quality and price, which makes the minds of consumers, that the product is reliable and meets the requirements of consumers. But in the competition of product â€Å"A† and â€Å"B† product â€Å"C† also exist in the market, shown in the diagram inside the box. Product â€Å"C† d ominated by â€Å"B†, which is inferior to â€Å"B† in case of price and quality but still cannot attract more consumer compare product â€Å"A†. Product â€Å"A† demand among the consumers is due to proper advertisement and reputation in the healthcare market. It is clear that in case of health care industry consumer always search the market where they can attain quality product or service at reasonable price. This model is best suitable for decision making and to count the influences on consumer behaviour, because this model highlights psychology of consumer that how consumer choose the product or service among the different available products and services in the market, and how consumer gauge the quality of product or service and underline the importance of chosen product and then purchased it. According to (Pekkala et al, 1983) that a reliable product needs to be introduce and advertise in the intended market before launching. It means that the product or service needs proper market segmentation, and also advertisement in the relevant business environment. It is compulsory that the marketers appreciate the culture of a country in which he operates. It is clear from the above statement that culture should be consider when ever providing a service or product in the market of a country. Because culture plays an important role in promoting the product â€Å"A† and â€Å"B† which attract more consumer all over the world because product â€Å"A† is acceptable to the people of a country in which he operates. It clears that before launching or introducing any product or service the cultural values of a country should be considered. According to Economist (2009) that NHS chief David Nicholson is planning to introduce improvement in the efficiency and productivity of NHS on larger scale. In coming 2013 NHS budget 15% of wealth will be spent on health care services in the UK to fulfil the rising demand with best suitable resources, thus the NHS will be consumer attractive organization in the world market, will play a role model in the health care industry of world. NHS is from long years a cheap compare to America and other developed European countries. NHS provides a standard service at low cost, and this is happening only due to the effort of General practitioners (GPs). But health care in other countries like Denmark and Netherland is more expensive and physician are act as gatekeeper, means that health buyer never goes for treatment due to high price and low quality. In the above Devetags model UK NHS will be awarded as product â€Å"A† due to high quality and reasonable price, and planning for the future and spending more money on the health sector will enhance their share in the market, more consumers will attain NHS. Arabs comes to United Kingdom due to the high quality service like able and experienced doctors, equipped and up to date laboratories and due to recent researches in the medical sciences, on reasonable prices treatment attract more Arabs health consumer to get benefit from the UK health industry. Due to the proper advertisement and promotion in the market, introduced by the UK health care industry marketers attract more Arabs patients because they are more vulnerable and easily attract towards the available services. Cultural influences on consumer behaviour: According to Tylor (1913) that â€Å"culture is complex and interrelated set of elements, comprising knowledge, beliefs and values, arts, law, manners and morals and all other kinds of skills and habits acquired by a human being as a member of a particular society†. It is clear from the above statement of Tylor that culture is not composed on one thing but it is a set of elements already exist in a society, and every society is mainly composed on the beliefs and values (religion) of people living, attitude, habitat, architecture and adopted rules and regulation to survive in the society. Ralph Linton (1945) describe the culture as it is the configuration of learned behaviour and results of behaviour whose components elements are shared and transmitted by the particular society, furthermore he indicates the limits of the cultural programming which the society can impose on the individual. Ralph Linton describe the culture more simply that culture is the learning process which result in changes in the behaviour of an individual living in a society, it transmitted from parents to offspring in a very conventional way with its limitation, because every society has cultural limits, compulsory for every individual to obey it. According to Hofstede (1998) that consumer behaviour is cultural dependant. These all above definition provides a broader concept of culture that culture is basically name of shared values developed in particular environment, it gives an idea that one culture is not superior to another culture but may be different due to beliefs and values, knowledge, arts, law, manners and morals, habitat and skills. It is now easier to understand a culture of particular country society, and due to the globalisation of products and services and to provide the equal opportunities to the world population to get benefit from these globalised product or service it necessary to introduce the acceptable marketing and advertising strategies globally. Because one uniform marketing and advertisement strategy is not appropriate as whole, it is evident that marketing and advertisement strategy for West is never works in the Middle East due to their cultural restriction. According to De Mooji (1997) that products are globalised but people are not globalised, products are accepted in more than one culture due to different and appropriate advertising strategy. Language, concept, number, colour, space and humour are constant among cultures; they are not changeable among cultures. Communication: According to (Burce. C. D, et al, 2004) that communication plays a vital role in conveying the message among the global marketers, and consider as reflection of a culture. There is a difference between countries verbal communication due to the adapted culture and verbal communication is different from one culture to another, it is not different in term of language but also in term of variables like who, what, how, where, when, and why. Communication may be verbal or non verbal having same importance in conveying the message to the recipient in term when a marketer satisfy a consumer. According to (Burce. C. D, et al, 2004) that due to cultural differences people are more likely to communicate with each other without any problem and this fluency in the communication is due to hierarchy, status consciousness, behaviour and other factors which plays the role of gatekeepers. The different method of communication and its uses were brought under discussion, how the message is communicated, which channel is used for this communication e.g. spoken or written etc. and it depends on the availability of channels in the cultures and factors are speed, formality, legality and seniority. Another factor is whether message should be communicated, to know the right authority to which the message will be communicated, and also the time schedule for the communication and the meaning and purpose of communication. Body language has different meaning in different cultures, like feet gesture in west society is consider as attention but in Arabs it is an insult and facial gesture is mos t commonly noticed in the West culture as emotion, happiness and embarrassment but in Arabs culture it is consider as embarrassment and not used for the expression of desire. According to (Morris, 1997) that non verbal communication is not strange when dealing in different cultures, because this section deals with signals and from these received signals one will understand what the other person is conveying him and then to judge to understand the language of these signals and then make its own assumption to believe or trust on whom. Non verbal communication deals with body stress signals e.g. perspiration and licking of lips etc. and lower body signals like foot tapping, frequent crossing and uncrossing of knees etc. and body posture signals are used for boredom like body sagging and slumping, body gesture like movements of hands and facial expression are also used for non verbal communication. Mead (1993) stated that culture and religion is an essential part of lives of the people in every society, and it is compulsory for the health care provider to understand and know the culture and religion of the patient. According to Galanti (1991) that most cultures shares same beliefs, values and practices, it is necessary for health care provider to treat a patient as a family unit not as individual by creating psychological, spiritual and environment of physical needs. Sign and symbols: According to (Unsunier, 1993) that interpretation of symbols is strongly culture bound. The above statement of Unsunier Clearly describe that in every culture they use sign and symbols as a source of communication. This statement provides understanding about the cultural signs and symbols that every culture use very strongly sign and symbols as a source of communication. According to (Goffman, 1963) that headscarf is a symbol of normative cultural values and social relations of class and power that determine our perception. It communicates the individual and collective motivation of those who adopt it, as much as perception that rejects it. The symbol of headscarf makes sense as a language of relationship between those who asset their orientation towards values of Islam and those social classes that owe their status to normative values of modernity, such as equality and liberty. It further argues that stigma refers to individual sign; socially information and individual transmit about himself that disqualifies him and creates an obstacle to being fully accepted by society. In west colours are more used as sign and symbols like black colour is used for mourning while white colour is used in most of Muslim societies as religious and partially used as mourning colour. Red colour is used as symbol of tragedy and warning. In case of numbers 13 is symbol of bad luck in UK and this number is avoid in any department for numbering purpose e.g. no bed is marked in hospital with 13 etc. in Japan 4, Asia 555 and in china and some other countries 7 is consider bad luck numbers. In Pakistan crow and black dog is consider as symbol of bad luck, in India owl, UK black cat and in Japan fox is a symbol of bad luck. It is evident from the above discussion that sign and symbol is a strong source of communication, and always it is necessary for marketers to consider these sign and symbols which rejects by a culture in providing any product or service. Imagery: Images from very beginning plays a vital role in conveying the messages. In marketing pictures are used as strong source of communication and by this the marketers captured more market shares in the market for their own product. Marketers use pictures for the advertisement of a product or service, but it will be acceptable in one culture but may bring disaster in other society. Comparing West culture and Arab, in West culture the advertisement of bra by a naked woman is consider as a routine and essential for advertisement and attract more consumers to buy the product. But in Arabs it will be completely different, it is also true that Arab women are wearing bras but the advertisement strategy for Arabs will be completely different compared to West. It is necessary to have sufficient knowledge about the culture and religion of Arabs. According to (Keegan et al, 1989) that cultural value always plays a vital role on the consumer behaviour and having defined and always gained a considerable attention in marketing, and also its influences on marketing strategy are well presented. It is clear from the above theory that culture is always playing a role in influencing the consumer behaviour, because every society is composed on define culture and every culture has its own values, which may need to be considered during any decision making, needs proper attention during choosing any product/service. For marketers to advertise or promote and introduce a product or service in a specified market, they need to consider the cultural values of the country where they operate. According to (Usunier, 1993) that customer are different in each country, marketers must consider them, and by considering the values, attitudes and tastes between cultures may help in satisfaction of customer. The above theory states that to avoid the influences on consumer behaviour, it is very compulsory to consider the different customer satisfaction. It is also evident