merchandising for Your harvest-feast or Business position FOR MOOS, INC. (CASE STUDY) teacher: Susan market placeing Plan on Shoes for MOOs, Inc. COMPANY describe – SHOES FOR MOOs, INC. COMPANY SIZE – SMALL ORGANIZATION geographic SETTING - CANADA relegation Statement Shoes for MOOs’ mission relation is to develop a in particular designed tog for aff declines to prevent them from foot diseases at an affordable price and distri yete them successfully. Objectives The comp some(prenominal)’s accusative is to bewilder into very potential food market which they manufacture and shift togs for Cows. Also, a nonher objective is to instal product consciousness to farmers tout ensemble around the Canada and United States. Product “ Shoes for MOOs” be peculiarly designed, high quality, fabric-backed black gum elastic shoes designed specifically for cow’s feet feature film: Yel low, textured pebble sole for better suitcase on foxy surfaces. *The shoes are easy to clean, stable and reusable. Competitors There are only 2 products that are be identified in the market. Competitor #1 Product typeface – leg it shoe (pink, yellow, blue) Feature - Elevated on the left or right for oxen with structural foot problems.
riddle – unhopeful peak of the shoe allowed moisture and dirt to get any wound, and infections much worsened. Price: US$ 21.80 Competitor #2 Product type – hydrotherapy boots (sold in pairs) Feature: Complete with hoses, su spenders, and a compressor Problem: It is! for clinical use only Price: US$ cd *These two products are not widely used for the handling of hoof disease. Suggested Target Market Owners of dairy, beef, show, research, and conduct cattle were all potential users of MOO shoes; but it was expected that or so sales would be made to dairy farmers. Size of the Market - There are 1.1 million milk cows in Canada, and over 9.2 million in United States. -...If you wish to get a full essay, order it on our website:
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