Consumer Pshychology

Abraham Mallows, hierarchy of of necessity on theory of human need is one of the most popular approaches to understand consumer needs .According to the theory ,there ar five basic levels of human needs, arranged in a hierarchy, and based on relative importance of need level. These ar psychological, safety, love and belonging, esteem and self actualization. According to Maslow, the lower pasture physiological and safety needs must be at rest first before higher localise needs pass away meaningful. After satisfying lower order needs are a perpetual source of motivation for consumer purchase behavior. Sigmund Freuds psychoanalytical theory had a truehearted influence on the development of modern psychology and on explanations of motivation and constitution and has been physical exertiond to study consumer behavior. According to psychoanalytical theory, consumers` motivation for purchase products or services is often complex, non only to workaday observers but to a fault to the consumers` but it also to the consumer themselves. Purchase or consumption related behavior may be driven by deep motives and can be determined by expert probing of the unconscious mind. zealous Ditcher and Vicary were among the first to use psychoanalytic techniques to uncover consumers` behavior.

Some of the methods utilize to probe the subconscious mind are as follows: In-depth interviews: The research worker also asks a consumer to talk freely, using specific questions intentional to gain an acuteness into the consumers motive, opinions and ideas. Projective techniques: Pictures or designs are utilise to have an shrewdne! ss into consumers, value, attitudes, or needs, which are hard to express. Respondents dispatch these internal states on these pictures, designs or some other orthogonal objects. Association tests: The respondent is presented is presented with a stimulus such as a word, picture, or some other social suffice and asked to respond with the first thing that comes to mind. Focus Groups: A minute group of...If you want to scramble a full essay, order it on our website: BestEssayCheap.com

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